Wednesday, February 8, 2017

Facebook Lite tops in earning as compare to other apps - Mark Zuckerberg



Facebook Lite Launch

Internet Facility is not same in countries of Asia and Africa as rest of world so Facebook launched Facebook Lite in 2015.

Facebook Lite launched in June 2015, it gets  100 million monthly users by March 2016, and now it’s doubled in size according to Mark Zuckerberg Statistics . And that’s just in a limited set of countries which today expands to include Israel, Italy, United Arab Emirates, and South Korea.

 COO Sheryl Sandberg points out the app now to businesses manage their Pages.


Facebook revenue due to its Lite Version

Facebook Lite is partly why the social giant has managed to boost its business in the Rest Of World region.  Average revenue per user is up 28% this year from $1.10 to $1.41. And that pushed its  revenue up 52% this year to $839 million per quarter. By making it enjoyable for users to sign up and spend more time on Facebook even with a weak network connection, Facebook is starting to make money.


For example, Snapchat’s bandwidith-heavy video-first app earned just $7.8 million off 39 million daily users in the Rest Of World region all year. The startup cited how it grows much better it countries with high-bandwidth.


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